Selling your house is just like selling any other product: you have to identify your key strengths and communicate them in a clear way. Say too much, and you bore the reader. Say it vaguely, and you confuse the reader. Say too little, and you waste your reader’s time. Here are some secrets to an effective ad:

• Don’t be cute, get straight to the point. You have two seconds before a reader throws away a flyer, so at first glance your headline should convince him he’ll receive some useful information. "House for Sale", while unoriginal, is still very effective because people looking for houses will automatically read on.
• Your subhead (a short line, 5-6 words, underneath your headline, summarizes your house’s best feature. Is it the history, the number of rooms, the gardens, the location?
• Don’t cram a lot of information into your flyer. Stick to bullet points with key phrases and short but succinctly worded descriptions. Remember that the only point of the flyer is to make the reader call or visit you, so a simple list of the most important information and a summary of the best features is enough. You can always fill him in on the details when you meet.
• Place a clear picture of your house. For greatest impact, use one large photo instead of several small photos.
• Use a simple font, maximum of 2 font styles per flyer. The larger, thicker font is used for headlines, the smaller, simpler font is for text. Too many font styles (or overly ornate font styles) will be too cluttered—people won’t want to bother reading it. Minimum font size is point 12; anything smaller causes eye strain.

Give several copies of the flyers to friends and coworkers, and ask them to pass it around. Or, email a digital copy of the flyer that they can forward through their email. Hire a kid in your neighborhood to insert them in windshields, or pay the newspaper boy a little extra to slip it into the daily papers or mailboxes. Post at supermarkets, church bulletin boards, the school bulletin boards. Word will go around—and the buyers will come.

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