PREPARING YOUR HOME
Preparing your home for sale is essential for getting it sold and getting top dollar. Owners who take a little time to prepare their home will net thousands more dollars than those who just put a sign in the yard. Which upgrades add value to your home is a topic of much debate. However, cleaning and painting are small changes you can make that will definitely bring you the most in return. Do not put your home on the market before it is ready. You only get one chance to make a good first impression.
Paint
You can’t predict what your buyer’s taste in color schemes will be, so you want to market to the average buyer. Paint your home in bright neutral colors so that they will be able to visualize themselves living in your home.
Keep it clean
Make the bed, put the dishes away, and hide the kids’ toys. You should also consider hiring cleaning professionals to come through and give your place a deep cleaning.
Odors
Be careful of strong cooking odors like onions and garlic. Pet odors are also a big turn- off for buyers. Put litter boxes in a place that will contain the odor. Do what you need to do to remove pet odor from carpets and furniture. Fabric freshener like Febreze can help make your space smell cleaner.
Light makes your home look larger
Clean the windows and keep all window blinds and shades opened. When possible, turn on as many lights as possible, even during the daytime.
Remove personal effects
Your personal items are a distraction to buyers. Put away your personal pictures. Remove any distracting art from the walls. You want buyers to be able to visualize themselves living in your home.
Landscaping
Mow the lawn; generously water and fertilize it. Clear the weeds that grow up along the house. Prune overgrown trees and shrubs. Remove any unnecessary equipment from the lawn. Put bicycles and kids’ toys in the garage. Get rid of run down playground equipment. If the exterior of your home is uninviting or rundown this is the first impression that the buyers will have, and it will be a hard one to recover from. To get an objective view of your home try standing on the other side of the street or a few homes down and comparing the exterior of your home to your neighbors’ homes.
PRICING
Pricing your home is the one of the most important parts of your marketing plan. Too high a price and your home won’t sell, too low a price and you lose money. In a hot market you have much more room to experiment. If your market is slow or slowing, pricing becomes much more crucial, and you’ll want to get it right the first time.
Comparables
When Realtors price your home, they use a method called a CMA, or Comparative Market Analysis. They compare your home to homes that have sold in your area within the last 30-90 days, and to homes like yours that are currently on the market. The formula is simple but the real value comes from knowing which comparables to pick. Two CMA’s done on the same home can vary greatly if the same comparables are not used. This can be difficult to perform objectively. If you think it could be difficult for you to look at your home objectively, it might be best to get a third party opinion. Below are a few things you will want to consider when comparing your home to the competition:
Square Footage: This is a big one. Buyers often use square footage in comparisons, and on occasion use a dollars-per-sq.-ft. analysis when analyzing home prices.
Age: If your home was built in 1920 and one of your closest comparables was built in 1995, you will need to make an adjustment for this. As homes age they change categories. They can be new, outdated, old, or even historical. Again when picking comparables it is very important to compare apples to apples, so if possible keep the age of comparable homes within 5 years of yours.
Lot size: Try to keep comparables within .05 acres of your lot size. Also consider the position of the home on the lot.
Baths: The location of a bathroom can be very important. Having a bathroom off the master bedroom adds value. Also, keep in mind that there is a big difference between a full bathroom and a half bath.
Here are a few things to avoid when determining the asking price of your home.
Adding the cost of upgrades and improvements to your asking price: As discussed in another section, not all improvements will recover their costs at closing. Even if your home is substantially nicer than most homes in your neighborhood, you’ll need to make sure it is still affordable to the buyers who are looking to buy in your neighborhood.
Pricing your home based on what you want or need to get out of it: You might know the exact amount of money you need to achieve from the transaction, after the closing process, in order to put a down payment on your dream home. However, the buyers looking to purchase in your area are not concerned with your next home purchase. Be careful not to miss opportunities by pricing your home above market value.
NEGOTIATING
Preparation
There is no substitute for knowledge. Exercise diligence in your research and you'll have an accurate assessment of the subject property's value. This is the most important piece of information in negotiating a deal. All the arguments in the world won't change the value of a property. If you've independently determined what that price is, then you're not going to sell too low or pay too much. At this point, negotiating becomes an attempt to learn the other party's level of knowledge.
Don’t feel pressured to answer right away
While you might be told the offer is only good until a certain time and date, don’t feel like you have to accept an offer right away or on the spot. Tell them you would like to discuss it with your spouse, or you would like to sleep on it, or perhaps run it by a friend or lawyer. You’ll find that the decision-making process will become much easier once you’ve had time to “sleep on it” and allow yourself to go over all the information.
Be detached
The quickest way to lose control of a negotiation is to become too emotionally involved. Obviously, buying and selling something as expensive as a house is an emotionally loaded experience, but cultivating a detached demeanor will help convince your opponent that you are a competent negotiator who is comfortable with his/her position. Being too emotional will always be interpreted as desperation and that gives the upper hand to the other side.
Ask for more than you will accept
Even if both sides of the bargaining table have perfect knowledge of the property, they’ll still need to feel as if they have negotiated a good deal. It's hard to feel you've accomplished something by negotiating if the starting and ending points are the same. Each party should feel that they've gained substantial benefit from the negotiation.
Get it in writing
Get the first offer in writing so you can see all the terms. A polite, "we will consider all written offers" can greatly enhance a nervous negotiator's ability to control the process. It will give you time to evaluate the offer fairly and greatly reduce the effectiveness of pressure tactics. After the first offer you can counter verbally. Make sure that there is an attorney review period as part of the contract. During the attorney review you will want your attorney to be able to evaluate the contract and make any necessary changes or void the contract if necessary. Putting offers and counter offers through a fax machine a few times will make them unreadable. Once you verbally agree to the terms then get signatures on a fresh contract and send it off to your attorney for the attorney review period (usually around 5 business days).
We hope you’ve enjoyed these excerpts! To receive the complete, complementary For Sale by Owner guide to selling your home by Berg Properties, please visit:
http://www.bergproperties.com/fsbo_guide.phpArticle Written By Scott Berg
Scott Berg has extensive experience in sales and customer service. Prior to founding Berg Properties, Scott Berg was a consultant for the Boru Group and helped many small businesses in a myriad of industries improve sales and customer service by automating their business processes.
Berg Properties was recognized in the Chicago Tribune by the Chicago Association of Realtors as a Top Tier Producer in 2004 with the most residential units and the highest volume sold as a new comer.