Setting the Price

In setting the listing price for your home, there are several things to consider. Try to think like a home buyer. Based on a list of houses for sale in your neighborhood, buyers will determine which houses they want to view. Consider the following pricing factors:

If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others on the street. Even though you may have told your listing agent that you would take less, buyers may not even view your home because it appears to be overpriced.
If you price your home too low, people may wonder: "Why is that home so much less than other homes in the area? Is there something wrong with it?" Your home may sell quickly, but a buyer who would have paid a FAIR MARKET VALUE did not have time to find it.

While there are many reasons why houses don't sell, overpricing tops the list, and is the first thing you should consider if your home is sitting on the market while others around it are selling. Setting your listing price is one of the most important decisions you will make when selling your home.

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